Controlling deceptive advertising in China: An overview

Journal of Public Policy and Marketing

Volumn 27, Issue 2, 2008, Pages 165-177

  Gao, Zhihong ^a  

^a RIDER UNIVERSITY   (United States)

Author keywords

Advertising regulation; China; Deception control

Indexed keywords

EID: 57849159166     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.27.2.165     Document Type: Review

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