Comparative advertising in India: A content analysis of english print advertisements

Journal of International Consumer Marketing

Volumn 22, Issue 4, 2010, Pages 377-394

  Kalro, Arti D ^a   Sivakumaran, Bharadhwaj ^b   Marathe, Rahul R ^a  

^a INDIAN INSTITUTE OF TECHNOLOGY MADRAS   (India)

^b GREAT LAKES INSTITUTE OF MANAGEMENT   (India)

Author keywords

Comparative advertising; Content analysis; India

Indexed keywords

EID: 77956396231     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530.2010.505887     Document Type: Article

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