The effectiveness of environmental claims for services advertising

Journal of Services Marketing

Volumn 20, Issue 4, 2006, Pages 233-250

  Chan, Ricky Y K ^a   Leung, T K P ^a   Wong, Y H ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Advertising; Brand image; China; Corporate image; Environmental studies; Services

Indexed keywords

EID: 33746605691     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040610674580     Document Type: Article

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