Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model

European Journal of Operational Research

Volumn 237, Issue 1, 2014, Pages 278-288

  Ekinci, Yeliz ^a   Ülengin, Füsun ^b   Uray, Nimet ^c   Ülengin, Burç ^c  

^a ISTANBUL BILGI UNIVERSITY   (Turkey)

^b SABANCI UNIVERSITY   (Turkey)

^c ISTANBUL TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Customer lifetime value; Forecast models; Markov decision process

Indexed keywords

COMMERCE; FORECASTING; INDUSTRY; LEARNING ALGORITHMS; MARKETING; MARKOV PROCESSES;

BANKING SECTORS; CUSTOMER LIFE TIME VALUE; DEVELOPED MODEL; FORECAST MODEL; MARKETING DECISION; MARKOV DECISION PROCESSES; POTENTIAL VALUES; REGRESSION-BASED MODEL;

VALUE ENGINEERING;

EID: 84898773471     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2014.01.014     Document Type: Article

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