Optimizing marketing planning and budgeting using Markov decision processes: An airline case study

IBM Journal of Research and Development

Volumn 51, Issue 3-4, 2007, Pages 421-431

  Labbi, Abdel ^a   Berrospi, Cesar ^a  

^a IBM RESEARCH ZURICH   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

AIR TRANSPORTATION; BUDGET CONTROL; DYNAMIC PROGRAMMING; MARKOV PROCESSES; OPTIMIZATION; PROFITABILITY;

CUSTOMER BUYING BEHAVIOR; CUSTOMER EQUITY LIFETIME MANAGEMENT SOLUTION; RETURN ON INVESTMENT;

MARKETING;

EID: 34547486315     PISSN: 00188646     EISSN: 00188646     Source Type: Journal    
DOI: 10.1147/rd.513.0421     Document Type: Article

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