Customer lifetime value: Stochastic optimization approach

Journal of the Operational Research Society

Volumn 55, Issue 8, 2004, Pages 860-868

  Ching, W K ^a   Ng, M K ^a   Wong, K K ^a   Altman, E ^b  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b INRIA   (France)

Author keywords

Customer lifetime value; Markov process; Relationship marketing; Stochastic dynamic programming

Indexed keywords

COMPUTATIONAL METHODS; COSTS; CUSTOMER SATISFACTION; INDUSTRIAL MANAGEMENT; MARKETING; MARKOV PROCESSES; MATHEMATICAL MODELS; OPTIMIZATION; PREVENTIVE MAINTENANCE; PROBABILITY DISTRIBUTIONS; PROBLEM SOLVING; PURCHASING; STOCHASTIC PROGRAMMING; VALUE ENGINEERING;

CUSTOMER LIFETIME VALUE; RELATIONSHIP MARKETING; STOCHASTIC DYNAMIC PROGRAMMING;

OPERATIONS RESEARCH;

EID: 3242756531     PISSN: 01605682     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.jors.2601755     Document Type: Article

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