Product recommendation approaches: Collaborative filtering via customer lifetime value and customer demands

Expert Systems with Applications

Volumn 35, Issue 1-2, 2008, Pages 350-360

  Shih, Ya Yueh ^a   Liu, Duen Ren ^b  

^a CHUNG HUA UNIVERSITY   (Taiwan)

^b NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Collaborative filtering; Content based filtering; Recommender systems; WRFM based CF method

Indexed keywords

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; FILTRATION; INDUSTRY; INFORMATION RETRIEVAL SYSTEMS; KETONES; PLANNING; SALES; SIGNAL FILTERING AND PREDICTION; STRATEGIC PLANNING; VALUE ENGINEERING;

CHARACTERISTIC FUNCTION (CHF) METHOD; COLLABORATIVE FILTERING (CF); CONTENT-BASED FILTERING (CBF); CUSTOMER DEMANDS; CUSTOMER LIFETIME VALUE (CLV); E-COMMERCE; ELSEVIER (CO); EXPERIMENTAL RESULTS; HYBRID METHODS; HYBRID RECOMMENDATION APPROACHES; ONE-TO-ONE MARKETING; PRODUCT RECOMMENDATIONS; RECOMMENDATION METHODS; RECOMMENDATION QUALITY; RECOMMENDATION TECHNIQUES; RECOMMENDER SYSTEMS; VALUABLE INFORMATIONS;

MARKETING;

EID: 44949181966     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.07.055     Document Type: Article

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