Modeling contribution behavior in fundraising: Segmentation analysis for a public broadcasting station

European Journal of Operational Research

Volumn 227, Issue 3, 2013, Pages 538-551

  Durango Cohen, Elizabeth J ^a  

^a ILLINOIS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Expectation maximization algorithm; Finite mixture models; Fundraising; Marketing; Not for profit organizations; Segmentation analysis

Indexed keywords

EXPECTATION-MAXIMIZATION ALGORITHMS; FINITE MIXTURE MODELS; FUNDRAISING; NOT-FOR-PROFIT ORGANIZATION; SEGMENTATION ANALYSIS;

ALGORITHMS; DIGITAL STORAGE; ECONOMICS; MARKETING; MARKOV PROCESSES; MIXTURES; RADIO BROADCASTING; RADIO STATIONS;

COMMERCE;

EID: 84875458571     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2013.01.008     Document Type: Article

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