Brand tribalism: An anthropological perspective

Journal of Product and Brand Management

Volumn 23, Issue 1, 2014, Pages 2-15

  Taute, Harry A ^a   Sierra, Jeremy ^b  

^a UTAH VALLEY UNIVERSITY   (United States)

^b TEXAS STATE UNIVERSITY   (United States)

Author keywords

Brand attitude; Brand community; Brand tribe; Consumer behaviour; Repurchase intentions; Scale development; Segmentary lineage theory

Indexed keywords

EID: 84897087072     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/JPBM-06-2013-0340     Document Type: Article

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