Surf tribal behaviour: A sports marketing application

Marketing Intelligence and Planning

Volumn 25, Issue 7, 2007, Pages 668-690

  Moutinho, Luiz ^a   Dionísio, Pedro ^b   Leal, Carmo ^c  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

^b UNIVERSITY INSTITUTE OF LISBON   (Portugal)

^c Thebes Higher Institute of Management and Information Technology   (Portugal)

Author keywords

Aquatic sports; Brands; Consumer behaviour; Marketing intelligence; Portugal

Indexed keywords

EID: 35548986225     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710834160     Document Type: Article

References (68)

1. Aaker, D.A. (1996), Building Strong Brands, The Free Press, New York, NY.
2. Anderson, D. (1979), "Sports spectatorship: An appropriation of identity or appraisal of self?", Review of Sport and Leisure, Vol. 4 No. 2, pp. 15-127.
3. Armstrong, K.L. and Peretto Stratta, T.M. (2004), "Market analyses of race and sport consumption", Sport Marketing Quarterly, Vol. 13 No. 1, pp. 7-16.
4. Ashforth, B.E. and Mael, F. (1999), "Social identity theory and the organization", The Academy of Management Review, Vol. 14 No. 1, pp. 20-39.
5. Atkin, D. (2004), "New religion - the nature of cults and community marketing", The Marketer, Vol. 5, p. 18.
6. Badot, O. and Cova, B. (2003), "Néo-marketing, 10 ans après: Pour une théorie critique de la consommation et du marketing réenchantés", Revue Française de Marketing, Vol. 195, pp. 79-94.
7. Banister, E.N. and Hogg, M.K. (2004), "Negative symbolic consumption and consumer's drive for self-esteem", European Journal of Marketing, Vol. 38 No. 7, pp. 850-;68.
8. Belk, R. and Tumbat, G. (2005), "The cult of Macintosh, consumption", Markets and Culture, Vol. 8 No. 3, pp. 205-17.
9. Borland, J. and Macdonald, R. (2003), "Demand for sport", Oxford Review of Economic Policy, Vol. 19 No. 4, pp. 478-502.
10. Bornstein, R.F. (1999), "Criterion validity of objective and projective dependency tests: A meta-analytic assessment of behavioral prediction", Psychological Assessment, Vol. 11, pp. 48-57.
11. Branscombe, D., Nyla, R. and Wann, D.L. (1991), "The positive social and self-concept consequences of sports team identification", Journal of Sports and Social Issues, Vol. 15, pp. 115-27.
12. Brody, M.K. (1979), "Institutionalized sport as quasi-religion: preliminary considerations", Journal of Sport and Social Issues, Vol. 3 No. 2, pp. 17-27.
13. Brown, S. (1995), Postmodern Marketing (Consumer Research and Policy), Routledge, London.
14. Brown, S. (1999), "Retro-marketing: Yesterday's tomorrows, today!", Marketing Intelligence & Planning, Vol. 17 No. 7, pp. 363-76.
15. Christensen, L.T., Torp, S. and Firat, F.A. (2005), "Integrated marketing communication and postmodernity: An odd couple?", Corporate Communications: An International Journal, Vol. 10 No. 2, pp. 156-67.
16. Chun, S., Gentry, J.W. and McGinnis, L.P. (2003), "Cultural differences in fan ritualization", Advances in Consumer Research, Vol. 31, p. 503.
17. Cova, B. (1997), "Community and consumption: Towards a definition of the 'linking value' of product and services", European Journal of Marketing, Vol. 31 Nos 3/4, pp. 297-316.
18. Cova, B. (1999), "From marketing to societing: When the link is more important than the thing", in Brownlie, D., Saren, M., Wensley, R. and Whittington, R. (Eds), Rethinking Marketing, Sage, London, pp. 64-83.
19. Cova, B. and Cova, V. (2002), "Tribal marketing: The tribalisation of society and its impact on the conduct of marketing", European Journal of Marketing, Vol. 36 Nos 5/6, pp. 595-620.
20. Cramer, P. (1999), "Future directions for the thematic apperception test", Journal of Personality Assessment, Vol. 72, pp. 74-92.
21. Donavan, D.T., Carlson, B.D. and Zimmerman, M. (2005), "The influence of personality traits on sports fan identification", Sport Marketing Quarterly, Vol. 15 No. 1, pp. 31-42.
22. Donnelly, P. and Young, K. (1988), "The construction and confirmation of identity in sport subcultures", Sociology of Sport Journal, Vol. 5 No. 3, pp. 223-40.
23. Elliot, R. (1999), "Symbolic meaning and postmodern consumer culture", in Brownlie, D. et al. (Eds), Rethinking Marketing, Sage, London, pp. 112-25.
24. Firat, A.F. (1992), "Postmodernism and the marketing organization", Journal of Organizational Change Management, Vol. 5 No. 1, pp. 79-83.
25. Firat, F.A. and Schultz, C.J. (1997), "From segmentation to fragmentation - markets and marketing strategy in the postmodern era", European Journal of Marketing, Vol. 31 Nos 3/4, pp. 183-207.
26. Fisher, R.J. (1998), "Group-derived consumption: The role of similarity and attractiveness in identification with a favorite sports team", Advances in Consumer Research, Vol. 25 No. 1, pp. 283-8.
27. Fisher, R.J. and Wakefield, K. (1998), "Factors leading to group identification: A field study of winners and losers", Psychology & Marketing, Vol. 15 No. 1, pp. 23-40.
28. Funk, D.C. and James, J. (2001), "The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport", Sport Management Review, Vol. 4 No. 2, pp. 119-50.
29. Gardner, J. (1997), The Age of Extremism, Carol Publishing Group, Secaucus, NJ.
30. Harvey, A. (2001), "An epoch in the annals of national sport: football in Sheffield, and the creation of modern soccer and rugby", International Journal of the History of Sport, Vol. 18 No. 4, pp. 53-87.
31. Hirt, E.R., Zillmann, D., Erickson, G.A. and Kennedy, C. (1992), "The costs and benefits of allegiance", Journal of Personal and Social Psychology, Vol. 63 No. 5, pp. 724-38.
32. Hunt, K.A., Bristol, T. and Bashaw, E.R. (1999), "A conceptual approach to classifying sports fans", Journal of Services Marketing, Vol. 13 No. 6, pp. 439-52.
33. Jacobson, B. (2003), "The social psychology of the creation of a sports fan identity: A theoretical review of the literature", Journal of Sports Psychology, Vol. 5 No. 2, available at: www.athleticinsight.com (accessed 26 April 2006).
34. Jones, I. (1997), "The origin and maintenance of sports fan identification: A response to Wann et al. (1996)", Perceptual and Motor Skills, Vol. 85, pp. 257-8.
35. Kapferer, J.N. (1998), Les Marques: Capital de l'Entreprise, 3rd ed., Éditions d'Organisation, Paris.
36. Kimble, C.E. and Cooper, B.P. (1992), "Association and dissociation by football fans", Perceptual and Motor Skills, Vol. 75, pp. 303-9.
37. King, A. (2000), "Football fandom and post-national identity in New Europe", British Journal of Sociology, Vol. 51 No. 3, p. 419.
38. Klein, M. (1990), "The macho world of sport - a forgotten realm? Some introductory remarks", International Review for the Sociology of Sport, Vol. 25 No. 3, pp. 175-84.
39. Kwon, H.H. and Armstrong, K.L. (2002), "Factors influencing impulse buying of sport team licensed merchandise", Sport Marketing Quarterly, Vol. 11 No. 3, pp. 151-64.
40. McAlexander, J.H., Schouten, J.W. and Koenig, H.F. (2002), "Building brand community", Journal of Marketing, Vol. 66 No. 1, pp. 38-54.
41. McGee-Cooper, A. (2005), "Tribalism: Culture wars at work", The Journal for Quality & Participation, Vol. 28 No. 1, pp. 12-15.
42. Madrigal, R. (2002), "Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship", Psychology & Marketing, Vol. 18 No. 2, pp. 145-65.
43. Maffesoli, M. (1996), The Time of the Tribes, Sage, London.
44. Maffesoli, M. and Foulkes, C.R. (1998), "Jeux de Masques: postmodern tribalism", Design Issues, Vol. 4 Nos 1/2, pp. 141-51.
45. Morgan, G. (2005), "Rugby and revivalism: Sport and religion in Edwardian Wales", International Journal of the History of Sport, Vol. 22 No. 3, pp. 343-456.
46. Muniz, A.M. and O'Guinn, T.C. (2000), "Brand community", Journal of Consumer Research, Vol. 27 No. 4, pp. 412-32.
47. Muniz, A.M. and Schau, J.H. (2005), "Religiosity in the abandoned apple Newton brand community", Journal of Consumer Research, Vol. 31 No. 4, pp. 737-47.
48. Novak, M. (1995), The Joy of Sports: End Zones, Bases, Baskets, Balls, and the Consecration of the American Spirit, Rowman & Littlefield, Totowa, NJ.
49. Percy, M. and Taylor, R. (1991), "Something for the weekend, sir? Leisure ecstasy and identity in football and contemporary religion", Leisure Studies, Vol. 16 No. 1, pp. 37-49.
50. Pimentel, R.W. and Reynolds, K.E. (2004), "A model for consumer devotion: Affective commitment with proactive sustaining behaviours", The Academy of Marketing Science Review, Vol. 2004 No. 5, pp. 1-45.
51. Prebish, C.S. (1984), "Heavenly father: Divine goalie, sport and religion", Antioch Review, Vol. 42 No. 3, pp. 306-18.
52. Prebish, C.S. (1993), Religion and Sport: The Meeting of Sacred and Profane, Greenwood Press, Westport, CT.
53. Richardson, B. (2004), "New consumers and football fandom: The role of social habitus in consumer behaviour", Irish Journal of Management, Vol. 25 No. 1, pp. 88-100.
54. Rowley, J., Kupiec-Teahan, B. and Leeming, E. (2007), "Customer community and co-creation: A case study", Marketing Intelligence & Planning, Vol. 25 No. 2, pp. 136-46.
55. Scott, L.O., Wood, J.M. and Garb, H.N. (2000), "The scientific status of projective techniques", Psychological Science in the Public Interest, Vol. 1 No. 2, pp. 27-66.
56. Sheth, J.N. (1991), "Why we buy what we buy: A theory of consumption values", Journal of Business Research, Vol. 22, pp. 159-70.
57. Stevenson, T.B. and Alaug, A.K. (2000), "Football in newly united Yemen: Rituals of equity, and state formation", Journal of Anthropological Research, Vol. 56 No. 4, pp. 453-75.
58. Stewart, R. and Smith, A. (1997), "Sports watching in Australia: A theoretical and empirical overview", Proceedings of the SMAANZ Annual Conference, Auckland.
59. Tajfel, H. (1982), "Social psychology of intergroup relations", Annual Review of Psychology, Vol. 33, pp. 1-39.
60. Tajfel, H. and Turner, J.C. (1986), "The social identity theory of intergroup behaviour", in Worchel, S. and Austin, W.G. (Eds), Psychology of Intergroup Relations, 2nd ed., Nelson-Hall, Chicago, IL, pp. 7-24.
61. Tapp, A. and Clowes, J. (2002), "From 'carefree casuals' to 'professional wanderers' - segmentation possibilities for football supporters", European Journal of Marketing, Vol. 36 Nos 11/12, pp. 1248-69.
62. Thompson, C.J. (1997), "Buy Brown's book! - a fully impartial commentary on postmodern marketing", European Journal of Marketing, Vol. 31 Nos 3/4, pp. 254-63.
63. Thorne, S. and Bruner, G.C. (2006), "An exploratory investigation of the characteristics of consumer fanaticism", Qualitative Market Research, Vol. 9 No. 1, pp. 51-72.
64. Venkatesh, A., Sherry, J.F. and Firat, A.F. (1993), "Postmodernism and the marketing imaginary", International Journal of Marketing, Vol. 10 No. 3, pp. 213-5.
65. Wann, D.L. and Pierce, S. (2003), "Measuring sport team identification and commitment: An empirical comparison of the sport spectator identification scale and psychological commitment to team scale", North American Journal of Psychology, Vol. 5 No. 3, pp. 272-365.
66. Wann, D.L. and Waddill, P.J. (2003), "Predicting fan motivation using anatomical sex and gender role", North American Journal of Psychology, Vol. 5 No. 3, pp. 485-98.
67. Weiss, O. (2001), "Identity reinforcement in sport", International Review for the Sociology of Sport, Vol. 36 No. 4, pp. 393-405.
68. Zillman, D., Bryant, J. and Sapolsky, N. (1989), "Enjoyment from sports spectatorship", in Goldstein, J. (Ed.), Sport, Games and Play, Laurence Erlbaum, Hillsdale, NJ, pp. 241-78.