Brands as relationship partners: Warmth, competence, and in-between

Journal of Consumer Psychology

Volumn 22, Issue 2, 2012, Pages 177-185

  Fournier, Susan ^a   Alvarez, Claudio ^a  

^a BOSTON UNIVERSITY   (United States)

Author keywords

Anthropomorphism; Brand personality; Brand relationships; Brands and Branding; Brands as intentional agents framework

Indexed keywords

EID: 84860839969     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.10.003     Document Type: Article

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