Fandom affiliation and tribal behaviour: A sports marketing application

Qualitative Market Research

Volumn 11, Issue 1, 2008, Pages 17-39

  Dionísio, Pedro ^a   Leal, Carmo ^a   Moutinho, Luiz ^b  

^a UNIVERSITY INSTITUTE OF LISBON   (Portugal)

^b UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Brand loyalty; Marketing; Sports

Indexed keywords

EID: 38549115569     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750810845531     Document Type: Article

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