Brand communities and their social antagonists: Insights from the Hummer case

Consumer Tribes

Volumn , Issue , 2012, Pages 275-295

  Luedicke, Marius K ^a   Giesler, Markus ^b  

^a INNSBRUCK UNIVERSITY SCHOOL OF MANAGEMENT   (Austria)

^b YORK UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84857064223     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080549743     Document Type: Chapter

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