Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing

Journal of Retailing and Consumer Services

Volumn 21, Issue 3, 2014, Pages 407-414

  Das, Gopal ^a  

^a INTERNATIONAL MANAGEMENT INSTITUTE   (India)

Author keywords

India; Non food retailing; Perceived quality; Purchase intention; Retailer loyalty; Retailer personality

Indexed keywords

INDUSTRIAL LINKAGE; METROPOLITAN AREA; MULTIVARIATE ANALYSIS; NUMERICAL MODEL; QUESTIONNAIRE SURVEY; RETAILING;

INDIA; KOLKATA; WEST BENGAL;

EID: 84897072384     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2013.11.001     Document Type: Article

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