A consumer-based method for retailer equity measurement: Results of an empirical study

Journal of Retailing and Consumer Services

Volumn 13, Issue 5, 2006, Pages 317-329

  Pappu, Ravi ^a   Quester, Pascale ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Retailer associations; Retailer awareness; Retailer equity; Retailer loyalty; Retailer perceived quality

Indexed keywords

EMPIRICAL ANALYSIS; MODELING; RETAILING;

AUSTRALASIA; AUSTRALIA;

EID: 33745242537     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2005.10.002     Document Type: Article

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