An examination of the effects of virtual experiential marketing on online customer intentions and loyalty

Service Industries Journal

Volumn 31, Issue 13, 2011, Pages 2163-2191

  Luo, Margaret Meiling ^a   Chen, Ja Shen ^a   Ching, Russell K H ^b   Liu, Chu Chi ^c  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b CALIFORNIA STATE UNIVERSITY   (United States)

^c CHUNGHWA PICTURE TUBES LTD   (Taiwan)

Author keywords

Browse intention; Customer loyalty; Customer orientation; Internet usage; Online gaming; Purchase intention; Virtual experiential marketing

Indexed keywords

CONSUMPTION BEHAVIOR; ELECTRONIC COMMERCE; INTERNET; MARKETING; SHOPPING ACTIVITY;

EID: 79960858925     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2010.503885     Document Type: Article

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