Fashion store personality: Scale development and relation to self-congruity theory

Journal of Global Fashion Marketing

Volumn 2, Issue 2, 2011, Pages 55-65

  Willems, Kim ^a   Swinnen, Gilbert ^a   Janssens, Wim ^a   Brengman, Malaika ^b  

^a HASSELT UNIVERSITY   (Belgium)

^b VRIJE UNIVERSITEIT BRUSSEL   (Belgium)

Author keywords

Correspondence analysis; Discriminant analysis; Repertory grid analysis; Self congruity; Store personality scale

Indexed keywords

EID: 84864916633     PISSN: 20932685     EISSN: 23254483     Source Type: Journal    
DOI: 10.1080/20932685.2011.10593083     Document Type: Article

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