Using service quality to enhance the perceived quality of store brands

Total Quality Management and Business Excellence

Volumn 20, Issue 2, 2009, Pages 241-252

  Huang, Min Hsin ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Perceived quality; Retail service quality; Store brands

Indexed keywords

EID: 61449162126     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783360802623100     Document Type: Article

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