Linking satisfaction to share of deposits: An application of the Wallet Allocation Rule

International Journal of Bank Marketing

Volumn 32, Issue 1, 2014, Pages 28-42

  Aksoy, Lerzan ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Banks; Customer satisfaction; Relative metrics; Share of deposits; Share of wallet; Wallet Allocation Rule

Indexed keywords

EID: 84983561582     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJBM-03-2013-0025     Document Type: Article

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