Some philosophical problems for service-dominant logic in marketing

Australasian Marketing Journal

Volumn 20, Issue 3, 2012, Pages 218-223

  Wright, Malcolm ^a,b   Russell, Deborah ^a  

^a MASSEY UNIVERSITY   (New Zealand)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Marketing theory; Philosophical criticism; Service dominant logic

Indexed keywords

EID: 84865407192     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2012.02.002     Document Type: Article

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