Informational and relational influences on electronic word of mouth: An empirical study of an online consumer discussion forum

International Journal of Electronic Commerce

Volumn 17, Issue 4, 2013, Pages 137-166

  Shih, Hung Pin ^a   Lai, Kee Hung ^b   Cheng, T C E ^b,c  

^a HSUAN CHUANG UNIVERSITY   (Taiwan)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^c Faculty of Business   (Hong Kong)

Author keywords

Constraint based relationship; Consumer discussion forums; Dedication based relationship; Elaboration likelihood model; Electronic word of mouth (eWOM); Informational influence; MOA framework; Relational influence

Indexed keywords

EID: 84897012279     PISSN: 10864415     EISSN: 15579301     Source Type: Journal    
DOI: 10.2753/JEC1086-4415170405     Document Type: Review

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