Examining the Role of Exposure to Incongruent Messages on the Effect of Message Framing in an Internet Health Search

Communication Research

Volumn 41, Issue 2, 2014, Pages 159-179

  Hong, Traci ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

goals; health messages; Internet search; motivational orientation; regulatory focus

Indexed keywords

EID: 84893511710     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650212439710     Document Type: Article

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