Positive and Negative Word of Mouth about Restaurants: Exploring the Asymmetric Impact of the Performance of Attributes

Asia Pacific Journal of Tourism Research

Volumn 19, Issue 2, 2014, Pages 162-180

  Zhang, Ziqiong ^a   Zhang, Zili ^a   Law, Rob ^b,c  

^a HARBIN INSTITUTE OF TECHNOLOGY   (China)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^c Asia Pacific Tourism Association (APTA)   (South Korea)

Author keywords

asymmetric; combined effects; restaurants; word of mouth

Indexed keywords

EXPENDITURE; FOOD INDUSTRY; PERFORMANCE ASSESSMENT; SERVICE PROVISION; SERVICE SECTOR;

EID: 84892430398     PISSN: 10941665     EISSN: 17416507     Source Type: Journal    
DOI: 10.1080/10941665.2012.735680     Document Type: Article

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