Preferential segmentation of restaurant attributes through conjoint analysis

International Journal of Contemporary Hospitality Management

Volumn 11, Issue 5, 1999, Pages 242-253

  Koo, L C ^a   Tao, Fredrick K c ^b   Yeung, John H C ^c  

^a International Management Centres ^*  (Hong Kong)

^b Hong Kong Heart Centre   (Hong Kong)

^c Shun Hing Electronic Trading Co Ltd   (Hong Kong)

Author keywords

Conjoint analysis; Hong Kong; Market segmentation; Restaurants

Indexed keywords

EID: 84986169745     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596119910272784     Document Type: Article

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