The marketing strategy-performance relationship in an export-driven developing economy: A Korean illustration

International Marketing Review

Volumn 21, Issue 3, 2004, Pages 321-334

  Lee, Chol ^a   Griffith, David A ^b  

^a Sogang University   (South Korea)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Electronics industry; Exports; International trade; Marketing strategy; Republic of Korea

Indexed keywords

EID: 3042774432     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410539648     Document Type: Article

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