Standardization of International Strategy and Export Performance: A Meta-Analysis

Journal of Global Marketing

Volumn 16, Issue 1-2, 2003, Pages 97-120

  Shoham, Aviv ^a  

^a UNIVERSITY OF HAIFA   (Israel)

Author keywords

Export strategy; Israel; Performance; Planning and export; Standardization

Indexed keywords

EID: 0345807539     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v16n01_05     Document Type: Article

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