Order of entry and performance of multinational corporations in an emerging market: A contingent resource perspective

Journal of International Marketing

Volumn 13, Issue 4, 2005, Pages 28-56

  Cui, Geng ^a   Lui, Hon Kwong ^a,b  

^a Department of Marketing and International Business ^*  (Hong Kong)

^b LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29344434942     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.2005.13.4.28     Document Type: Review

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