Consumer's decision to shop online: The moderating role of positive informational social influence

Information and Management

Volumn 48, Issue 6, 2011, Pages 185-191

  Lee, Matthew K O ^a   Shi, Na ^a   Cheung, Christy M K ^b   Lim, Kai H ^a   Sia, Choon Ling ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Attitude; Behavioral intention; Belief; Electronic commerce; Electronic word of mouth (eWOM); Informational social influence; Online discussion forum; Online shopping; Web 2.0

Indexed keywords

ATTITUDE; BEHAVIORAL INTENTION; BELIEF; ONLINE DISCUSSIONS; ONLINE SHOPPING; SOCIAL INFLUENCE; WEB 2.0; WORD OF MOUTH;

BEHAVIORAL RESEARCH; DECISION THEORY; ELECTRONIC COMMERCE; ONLINE SYSTEMS; USER INTERFACES;

ECONOMIC AND SOCIAL EFFECTS;

EID: 79960728362     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2010.08.005     Document Type: Article

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