Reviewing the reviewers: The impact of individual film critics on box office performance

Quantitative Marketing and Economics

Volumn 5, Issue 4, 2007, Pages 401-425

  Boatwright, Peter ^a   Basuroy, Suman ^b   Kamakura, Wagner ^c  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

Bayesian models; Entertainment marketing; Influencers; Motion picture distribution and exhibition; Movie choice; Movie critics; New product research; Platform release; Predictors; Stochastic variable selection; Wide release

Indexed keywords

EID: 34848891174     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-007-9029-1     Document Type: Review

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