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Volumn 51, Issue 1, 2014, Pages 27-42

Exploring the role of customer relationship management (CRM) systems in customer knowledge creation

Author keywords

CRM; Customer knowledge; Customer relationship management; Knowledge creation; Organizational knowledge creation theory

Indexed keywords

CRM; CUSTOMER KNOWLEDGE; CUSTOMER RELATIONSHIP MANAGEMENT; KNOWLEDGE CREATIONS; ORGANIZATIONAL KNOWLEDGE;

EID: 84887043735     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2013.09.001     Document Type: Article
Times cited : (218)

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