An analytical CRM based on customer knowledge

Proceedings - 2010 IEEE 17th International Conference on Industrial Engineering and Engineering Management, IE and EM2010

Volumn , Issue , 2010, Pages 1641-1645

  Kong, Ling Bo ^a   Yu, Kai Chao ^a   Hou, Kai Hu ^a  

^a KUNMING UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Analytical CRM; Customer grouping; Customer knowledge; Customer strategy

Indexed keywords

ANALYTICAL CRM; ANALYTICAL FUNCTIONS; CRM SYSTEMS; CURRENT SITUATION; CUSTOMER GROUPING; CUSTOMER KNOWLEDGE; CUSTOMER STRATEGY;

CUSTOMER SATISFACTION; INDUSTRIAL ENGINEERING; INDUSTRY;

SALES;

EID: 78650599511     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICIEEM.2010.5646101     Document Type: Conference Paper

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