A holistic framework for mCRM - Data mining perspective

Information Management and Computer Security

Volumn 17, Issue 2, 2009, Pages 151-165

  Ranjan, Jayanthi ^a   Bhatnagar, Vishal ^b  

^a INSTITUTE OF MANAGEMENT TECHNOLOGY   (India)

^b Ambedkar Institute of Technology   (India)

Author keywords

Communication technologies; Customer relations; Data collection; Data handling

Indexed keywords

CHURN ANALYSIS; COMMUNICATION TECHNOLOGIES; CONCEPTUAL VIEWS; CONSISTENT PROCEDURES; CRITICAL ISSUES; CUSTOMER CARE; CUSTOMER LIFE TIME VALUE; CUSTOMER RELATIONS; DATA ACCESS; DATA COLLECTION; DATA MINING APPLICATIONS; DATA SOURCE; DATA STORE; DATA-MINING TOOLS; DESIGN/METHODOLOGY/APPROACH; INFORMATION CENTER; MOBILE CUSTOMER; MOBILE SERVICE; PRODUCT DEVELOPERS; PRODUCT VENDORS; SCIENCE RESEARCH; SEMI STRUCTURED INTERVIEWS;

CUSTOMER SATISFACTION; DATA ACQUISITION; MINING; PUBLIC RELATIONS; RESEARCH; SALES; STRATEGIC PLANNING; TECHNOLOGY;

DATA HANDLING;

EID: 67650895880     PISSN: 09685227     EISSN: None     Source Type: Journal    
DOI: 10.1108/09685220910964018     Document Type: Article

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