A study of mediating effect of trust on customer satisfaction and customer loyalty relationship in Malaysian rural tourism

European Journal of Tourism Research

Volumn 6, Issue 2, 2013, Pages 192-206

  Osman, Zahir ^a   Sentosa, Ilham ^a  

^a LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY   (Malaysia)

Author keywords

Customer loyalty; Customer satisfaction; Rural tourism; Trust

Indexed keywords

EID: 84886555176     PISSN: 19947658     EISSN: 13140817     Source Type: Journal    
DOI: None     Document Type: Article

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