-
1
-
-
0002128929
-
An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
-
Andaleeb, S.S. (1996), “An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence”, Journal of Retailing, Vol. 72 No. 2, pp. 77-93.
-
(1996)
Journal of Retailing
, vol.72
, Issue.2
, pp. 77-93
-
-
Andaleeb, S.S.1
-
2
-
-
84993104668
-
Determinants of continuity in conventional industrial channel dyads
-
Anderson, E. and Weitz, B. (1989), “Determinants of continuity in conventional industrial channel dyads”, Marketing Science, Vol. 8 No. 4, pp. 310-323.
-
(1989)
Marketing Science
, vol.8
, Issue.4
, pp. 310-323
-
-
Anderson, E.1
Weitz, B.2
-
3
-
-
0002922642
-
The evaluation of structural equation models and hypothesis testing
-
Blackwell Cambridge
-
Bagozzi, R.P. and Baumgartner, H. (1994), “The evaluation of structural equation models and hypothesis testing”, in Ed. Bagozzi, R.P. (Ed.), Principles of Marketing Research, Blackwell, Cambridge, pp. 386-422.
-
(1994)
Principles of Marketing Research
, pp. 386-422
-
-
Bagozzi, R.P.1
Bagozzi, R.P.2
Baumgartner, H.3
-
5
-
-
0023020183
-
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations
-
Baron, R.M. and Kenny, D.A. (1986), “The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations”, Journal of Personality and Social Psychology, Vol. 51 No. 6, pp. 1173-82.
-
(1986)
Journal of Personality and Social Psychology
, vol.51
, Issue.6
, pp. 1173-1182
-
-
Baron, R.M.1
Kenny, D.A.2
-
6
-
-
2442470896
-
Relationship marketing of services – growing interest, emerging perspectives
-
Sage Thousand Oaks, CA
-
Berry, L.L. (2000), “Relationship marketing of services – growing interest, emerging perspectives”, in Ed. Sheth, J.N. and Ed. Parvatiyar, A. (Eds), Handbook of Relationship Marketing, Sage, Thousand Oaks, CA, pp. 149-170.
-
(2000)
Handbook of Relationship Marketing
, pp. 149-170
-
-
Berry, L.L.1
Sheth, J.N.2
Parvatiyar, A.3
-
8
-
-
59249088855
-
Investigating the service brand: a customer value perspective
-
Brodie, R.J., Whittome, J.R.M. and Brush, G.J. (2009), “Investigating the service brand: a customer value perspective”, Journal of Business Research, Vol. 62 No. 3, pp. 345-355.
-
(2009)
Journal of Business Research
, vol.62
, Issue.3
, pp. 345-355
-
-
Brodie, R.J.1
Whittome, J.R.M.2
Brush, G.J.3
-
9
-
-
0003972539
-
-
Lawrence Erlbaum Associates Mahwah, NJ
-
Byrne, B.M. (2001), Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming, Lawrence Erlbaum Associates, Mahwah, NJ.
-
(2001)
Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming
-
-
Byrne, B.M.1
-
11
-
-
0001878819
-
A paradigm for developing better measures of marketing constructs
-
Churchill, G.A. (1979), “A paradigm for developing better measures of marketing constructs”, Journal of Marketing Research, Vol. 16 No. 2, pp. 64-73.
-
(1979)
Journal of Marketing Research
, vol.16
, Issue.2
, pp. 64-73
-
-
Churchill, G.A.1
-
13
-
-
84993012489
-
Relationship quality in services selling: an interpersonal influence perspective
-
Crosby, L.A., Evans, K.A. and Cowles, D. (1990), “Relationship quality in services selling: an interpersonal influence perspective”, Journal of Marketing, Vol. 54 No. 7, pp. 68-81.
-
(1990)
Journal of Marketing
, vol.54
, Issue.7
, pp. 68-81
-
-
Crosby, L.A.1
Evans, K.A.2
Cowles, D.3
-
14
-
-
0002829174
-
Free competition and the optimal amount of fraud
-
Darby, M.R. and Karni, E. (1973), “Free competition and the optimal amount of fraud”, Journal of Law & Economics, Vol. 16 No. 4, pp. 67-88.
-
(1973)
Journal of Law & Economics
, vol.16
, Issue.4
, pp. 67-88
-
-
Darby, M.R.1
Karni, E.2
-
15
-
-
21344435582
-
Applicability of a brand trust scale across product categories
-
Delgado-Ballester, E. (2004), “Applicability of a brand trust scale across product categories”, European Journal of Marketing, Vol. 38 Nos 5 / 6, pp. 573-592.
-
(2004)
European Journal of Marketing
, vol.38
, Issue.5-6
, pp. 573-592
-
-
Delgado-Ballester, E.1
-
16
-
-
85139200125
-
Brand trust in the context of consumer loyalty
-
Delgado-Ballester, E. and Munuera-Alemn, J.L. (2001), “Brand trust in the context of consumer loyalty”, European Journal of Marketing, Vol. 35 Nos 11 / 12, pp. 1238-59.
-
(2001)
European Journal of Marketing
, vol.35
, Issue.11-12
, pp. 1238-1259
-
-
Delgado-Ballester, E.1
Munuera-Alemn, J.L.2
-
17
-
-
0037273367
-
Development and validation of a brand trust scale
-
Delgado-Ballester, E., Munuera-Alemn, J.L. and Yagüe-Guillén, M.J. (2003), “Development and validation of a brand trust scale”, International Journal of Market Research, Vol. 45 No. 1, pp. 35-52.
-
(2003)
International Journal of Market Research
, vol.45
, Issue.1
, pp. 35-52
-
-
Delgado-Ballester, E.1
Munuera-Alemn, J.L.2
Yagüe-Guillén, M.J.3
-
18
-
-
0001341946
-
Trust, trustworthiness and the F scale
-
Deutsch, M. (1960), “Trust, trustworthiness and the F scale”, Journal of Abnormal and Social Psychology, Vol. 61, pp. 138-140.
-
(1960)
Journal of Abnormal and Social Psychology
, vol.61
, pp. 138-140
-
-
Deutsch, M.1
-
19
-
-
77951516228
-
Customer loyalty: toward an integrated conceptual framework
-
Dick, A.S. and Basu, K. (1994), “Customer loyalty: toward an integrated conceptual framework”, Journal of the Academy of Marketing Science, Vol. 22 No. 2, pp. 99-114.
-
(1994)
Journal of the Academy of Marketing Science
, vol.22
, Issue.2
, pp. 99-114
-
-
Dick, A.S.1
Basu, K.2
-
20
-
-
0031502147
-
An examination of the nature of trust in buyer-seller relationships
-
Doney, P.M. and Cannon, J.P. (1997), “An examination of the nature of trust in buyer-seller relationships”, Journal of Marketing, Vol. 61 No. 2, pp. 601-620.
-
(1997)
Journal of Marketing
, vol.61
, Issue.2
, pp. 601-620
-
-
Doney, P.M.1
Cannon, J.P.2
-
21
-
-
48249088250
-
Evaluating structural equation models with unobservable variables and measurement error
-
Fornell, C. and Larcker, D.F. (1981), “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, Vol. 18 No. 1, pp. 39-50.
-
(1981)
Journal of Marketing Research
, vol.18
, Issue.1
, pp. 39-50
-
-
Fornell, C.1
Larcker, D.F.2
-
22
-
-
0004178565
-
-
The Free Press New York, NY
-
Fukuyama, F. (1995), Trust, The Free Press, New York, NY.
-
(1995)
Trust
-
-
Fukuyama, F.1
-
23
-
-
84992945028
-
Determinates of long-term orientation in buyer-seller relationships
-
Ganesan, S. (1994), “Determinates of long-term orientation in buyer-seller relationships”, Journal of Marketing, Vol. 58 No. 4, pp. 1-19.
-
(1994)
Journal of Marketing
, vol.58
, Issue.4
, pp. 1-19
-
-
Ganesan, S.1
-
24
-
-
0033423162
-
The different roles of satisfaction, trust, and commitment in customer relationships
-
Garbarino, E. and Johnson, M.S. (1999), “The different roles of satisfaction, trust, and commitment in customer relationships”, Journal of Marketing, Vol. 63 No. 4, pp. 70-87.
-
(1999)
Journal of Marketing
, vol.63
, Issue.4
, pp. 70-87
-
-
Garbarino, E.1
Johnson, M.S.2
-
25
-
-
0038176559
-
Dynamic pricing in internet retail: effects on consumer trust
-
Garbarino, E. and Lee, O.F. (2003), “Dynamic pricing in internet retail: effects on consumer trust”, Psychology & Marketing, Vol. 20 No. 6, pp. 495-513.
-
(2003)
Psychology & Marketing
, vol.20
, Issue.6
, pp. 495-513
-
-
Garbarino, E.1
Lee, O.F.2
-
26
-
-
17544365273
-
Antecedents of trust: establishing a boundary condition for the relation between propensity to trust and intention to trust
-
Gill, H., Boies, K., Finegan, J.E. and Mc Nally, J. (2005), “Antecedents of trust: establishing a boundary condition for the relation between propensity to trust and intention to trust”, Journal of Business and Psychology, Vol. 19 No. 3, pp. 287-302.
-
(2005)
Journal of Business and Psychology
, vol.19
, Issue.3
, pp. 287-302
-
-
Gill, H.1
Boies, K.2
Finegan, J.E.3
Mc Nally, J.4
-
27
-
-
0000039816
-
The norm of reciprocity: a preliminary statement
-
Gouldner, A.W. (1960), “The norm of reciprocity: a preliminary statement”, American Psychological Review, Vol. 25 No. 2, pp. 161-178.
-
(1960)
American Psychological Review
, vol.25
, Issue.2
, pp. 161-178
-
-
Gouldner, A.W.1
-
28
-
-
42449147046
-
Is firm trust essential in a trusted environment? How trust in the business context influences customers
-
Grayson, K., Johnson, D. and Chen, D.-F.R. (2008), “Is firm trust essential in a trusted environment? How trust in the business context influences customers”, Journal of Marketing Research, Vol. 45 No. 2, pp. 241-256.
-
(2008)
Journal of Marketing Research
, vol.45
, Issue.2
, pp. 241-256
-
-
Grayson, K.1
Johnson, D.2
Chen, D.-F.R.3
-
29
-
-
0002838606
-
Trust in organizations
-
Sage Thousand Oaks, CA
-
Greed, D. and Miles, R.E. (1996), “Trust in organizations”, in Ed. Kramer, R.M. and Ed. Tyler, T.R. (Eds), Trust in Organizations: Frontiers of Theory and Research, Sage, Thousand Oaks, CA, pp. 16-38.
-
(1996)
Trust in Organizations: Frontiers of Theory and Research
, pp. 16-38
-
-
Greed, D.1
Miles, R.E.2
Kramer, R.M.3
Tyler, T.R.4
-
30
-
-
58149515885
-
Customer betrayal and retaliation: when your best customers become your worst enemies
-
Gregoire, Y. and Fisher, R.J. (2008), “Customer betrayal and retaliation: when your best customers become your worst enemies”, Journal of the Academy of Marketing Science, Vol. 36 No. 2, pp. 247-261.
-
(2008)
Journal of the Academy of Marketing Science
, vol.36
, Issue.2
, pp. 247-261
-
-
Gregoire, Y.1
Fisher, R.J.2
-
31
-
-
84905082651
-
From marketing mix to relationship marketing: towards a paradigm shift in marketing
-
Grönroos, C. (1994), “From marketing mix to relationship marketing: towards a paradigm shift in marketing”, Management Decision, Vol. 32 No. 2, pp. 4-20.
-
(1994)
Management Decision
, vol.32
, Issue.2
, pp. 4-20
-
-
Grönroos, C.1
-
33
-
-
84992769402
-
Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality
-
Hennig-Thurau, T., Gwinner, K.P. and Gremler, D.D. (2002), “Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality”, Journal of Service Research, Vol. 4 No. 2, pp. 230-254.
-
(2002)
Journal of Service Research
, vol.4
, Issue.2
, pp. 230-254
-
-
Hennig-Thurau, T.1
Gwinner, K.P.2
Gremler, D.D.3
-
34
-
-
65349109775
-
Twenty years of service guarantee research: a synthesis
-
Hogreve, J. and Gremler, D.D. (2009), “Twenty years of service guarantee research: a synthesis”, Journal of Service Research, Vol. 11 No. 5, pp. 322-343.
-
(2009)
Journal of Service Research
, vol.11
, Issue.5
, pp. 322-343
-
-
Hogreve, J.1
Gremler, D.D.2
-
35
-
-
67650706330
-
Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives
-
Hu, L.-T. and Bentler, P.M. (1999), “Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives”, Structural Equation Modeling, Vol. 6 No. 1, pp. 1-55.
-
(1999)
Structural Equation Modeling
, vol.6
, Issue.1
, pp. 1-55
-
-
Hu, L.-T.1
Bentler, P.M.2
-
39
-
-
0012558896
-
Consumers' trust of salesperson and manufacturer: an empirical study
-
Kennedy, M.S., Ferrell, L.K. and Thorne Le Clair, D. (2000), “Consumers' trust of salesperson and manufacturer: an empirical study”, Journal of Business Research, Vol. 51 No. 1, pp. 73-86.
-
(2000)
Journal of Business Research
, vol.51
, Issue.1
, pp. 73-86
-
-
Kennedy, M.S.1
Ferrell, L.K.2
Thorne Le Clair, D.3
-
41
-
-
85107738918
-
The effects of perceived interdependence on dealer attitudes
-
Kumar, N., Scheer, L.K. and Steenkamp, J.-B.E.M. (1995), “The effects of perceived interdependence on dealer attitudes”, Journal of Marketing Research (JMR), Vol. 32 No. 3, pp. 348-356.
-
(1995)
Journal of Marketing Research (JMR)
, vol.32
, Issue.3
, pp. 348-356
-
-
Kumar, N.1
Scheer, L.K.2
Steenkamp, J.B.E.M.3
-
42
-
-
75649092835
-
Trust and its determinants in internet banking: a study of private sector banks in India
-
Kumra, R. and Mittal, R.K. (2004), “Trust and its determinants in internet banking: a study of private sector banks in India”, Decision, Vol. 31 No. 1, pp. 73-96.
-
(2004)
Decision
, vol.31
, Issue.1
, pp. 73-96
-
-
Kumra, R.1
Mittal, R.K.2
-
43
-
-
84990330596
-
Exploring how intangibility affects perceived risk
-
Laroche, M., Mc Dougall, G.H.G., Bergeron, J. and Yang, Z. (2004), “Exploring how intangibility affects perceived risk”, Journal of Service Research, Vol. 6 No. 4, pp. 373-389.
-
(2004)
Journal of Service Research
, vol.6
, Issue.4
, pp. 373-389
-
-
Laroche, M.1
Mc Dougall, G.H.G.2
Bergeron, J.3
Yang, Z.4
-
44
-
-
0001968728
-
Familiarity, confidence, trust: problems and alternatives
-
Blackwell New York, NY
-
Luhmann, N. (1988), “Familiarity, confidence, trust: problems and alternatives”, in Ed. Gambetta, D. (Ed.), Trust: Making and Breaking Cooperative Relations, Blackwell, New York, NY.
-
(1988)
Trust: Making and Breaking Cooperative Relations
-
-
Luhmann, N.1
Gambetta, D.2
-
45
-
-
84992966111
-
An integrative model of organizational trust
-
Mayer, R.C., Davis, J.H. and Schoorman, F.D. (1995), “An integrative model of organizational trust”, Academy of Management Review, Vol. 20 No. 3, pp. 709-734.
-
(1995)
Academy of Management Review
, vol.20
, Issue.3
, pp. 709-734
-
-
Mayer, R.C.1
Davis, J.H.2
Schoorman, F.D.3
-
46
-
-
0034417136
-
Self-service technologies: understanding customer satisfaction with technology-based service encounters
-
Meuter, M.L., Ostrom, A.L., Roundtree, R.I. and Bitner, M.J. (2000), “Self-service technologies: understanding customer satisfaction with technology-based service encounters”, Journal of Marketing, Vol. 64 No. 7, pp. 50-64.
-
(2000)
Journal of Marketing
, vol.64
, Issue.7
, pp. 50-64
-
-
Meuter, M.L.1
Ostrom, A.L.2
Roundtree, R.I.3
Bitner, M.J.4
-
47
-
-
84993039016
-
Factors affecting trust in market research relationships
-
Moorman, C., Deshpande, R. and Zaltman, G. (1993), “Factors affecting trust in market research relationships”, Journal of Marketing, Vol. 57 No. 1, pp. 81-102.
-
(1993)
Journal of Marketing
, vol.57
, Issue.1
, pp. 81-102
-
-
Moorman, C.1
Deshpande, R.2
Zaltman, G.3
-
48
-
-
84993101429
-
Relationships between providers and users of market research: the dynamics of trust within and between organizations
-
Moorman, C., Zaltman, G. and Deshpande, R. (1992), “Relationships between providers and users of market research: the dynamics of trust within and between organizations”, Journal of Marketing Research, Vol. 29 No. 3, pp. 314-329.
-
(1992)
Journal of Marketing Research
, vol.29
, Issue.3
, pp. 314-329
-
-
Moorman, C.1
Zaltman, G.2
Deshpande, R.3
-
49
-
-
84993002780
-
The commitment-trust theory of relationship marketing
-
Morgan, R.M. and Hunt, S.D. (1994), “The commitment-trust theory of relationship marketing”, Journal of Marketing, Vol. 58 No. 3, pp. 20-38.
-
(1994)
Journal of Marketing
, vol.58
, Issue.3
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
50
-
-
0033439536
-
Whence consumer loyalty?
-
Oliver, R.L. (1999), “Whence consumer loyalty?”, Journal of Marketing, Vol. 63 No. 4, pp. 33-44.
-
(1999)
Journal of Marketing
, vol.63
, Issue.4
, pp. 33-44
-
-
Oliver, R.L.1
-
51
-
-
0000684964
-
Equity and disconfirmation perceptions as influences on merchant and product satisfaction
-
Oliver, R.L. and Swan, J.E. (1989), “Equity and disconfirmation perceptions as influences on merchant and product satisfaction”, Journal of Consumer Research, Vol. 16 No. 3, pp. 372-383.
-
(1989)
Journal of Consumer Research
, vol.16
, Issue.3
, pp. 372-383
-
-
Oliver, R.L.1
Swan, J.E.2
-
52
-
-
33750824287
-
Factors influencing the effectiveness of relationship marketing: a meta-analysis
-
Palmatier, R.W., Dant, R.P., Grewal, D. and Evans, K.R. (2006), “Factors influencing the effectiveness of relationship marketing: a meta-analysis”, Journal of Marketing, Vol. 70 No. 4, pp. 136-153.
-
(2006)
Journal of Marketing
, vol.70
, Issue.4
, pp. 136-153
-
-
Palmatier, R.W.1
Dant, R.P.2
Grewal, D.3
Evans, K.R.4
-
53
-
-
0014178927
-
A new scale for the measurement of interpersonal trust
-
Rotter, J.B. (1967), “A new scale for the measurement of interpersonal trust”, Journal of Personality, Vol. 35 No. 4, pp. 651-665.
-
(1967)
Journal of Personality
, vol.35
, Issue.4
, pp. 651-665
-
-
Rotter, J.B.1
-
54
-
-
58149405986
-
Interpersonal trust, trustworthiness, and gullibility
-
Rotter, J.B. (1980), “Interpersonal trust, trustworthiness, and gullibility”, American Psychologist, Vol. 35 No. 1, pp. 1-17.
-
(1980)
American Psychologist
, vol.35
, Issue.1
, pp. 1-17
-
-
Rotter, J.B.1
-
55
-
-
0003979065
-
-
Cambridge University Press New York, NY
-
Sako, M. (1992), Prices, Qualitz, and Trust: Inter-firm Relations in Britain and Japan, Cambridge University Press, New York, NY.
-
(1992)
Prices, Qualitz, and Trust: Inter-firm Relations in Britain and Japan
-
-
Sako, M.1
-
56
-
-
85047673373
-
Missing data: our view of the state of the art
-
Schafer, J.L. and Graham, J.W. (2002), “Missing data: our view of the state of the art”, Psychological Methods, Vol. 7 No. 2, pp. 147-177.
-
(2002)
Psychological Methods
, vol.7
, Issue.2
, pp. 147-177
-
-
Schafer, J.L.1
Graham, J.W.2
-
57
-
-
33646430608
-
Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions
-
Schlosser, A.E., White, T.B. and Lloyd, S.M. (2006), “Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions”, Journal of Marketing, Vol. 70 No. 2, pp. 133-148.
-
(2006)
Journal of Marketing
, vol.70
, Issue.2
, pp. 133-148
-
-
Schlosser, A.E.1
White, T.B.2
Lloyd, S.M.3
-
58
-
-
84993065981
-
Influences on exchange processes: buyers' preconceptions of a seller's trustworthiness and bargaining toughness
-
Schurr, P.H. and Ozanne, J.L. (1985), “Influences on exchange processes: buyers' preconceptions of a seller's trustworthiness and bargaining toughness”, Journal of Consumer Research, Vol. 11 No. 4, pp. 939-953.
-
(1985)
Journal of Consumer Research
, vol.11
, Issue.4
, pp. 939-953
-
-
Schurr, P.H.1
Ozanne, J.L.2
-
59
-
-
0036001754
-
Consumer trust, value, and loyalty in relational exchanges
-
Sirdeshmukh, D., Singh, J. and Sabol, B. (2002), “Consumer trust, value, and loyalty in relational exchanges”, Journal of Marketing, Vol. 66 No. 1, pp. 15-37.
-
(2002)
Journal of Marketing
, vol.66
, Issue.1
, pp. 15-37
-
-
Sirdeshmukh, D.1
Singh, J.2
Sabol, B.3
-
60
-
-
0002180672
-
Reconceptualizing the determinants of risk behavior
-
Sitkin, S.B. and Pablo, A.L. (1992), “Reconceptualizing the determinants of risk behavior”, Academy of Management Review, Vol. 17 No. 1, pp. 9-38.
-
(1992)
Academy of Management Review
, vol.17
, Issue.1
, pp. 9-38
-
-
Sitkin, S.B.1
Pablo, A.L.2
-
61
-
-
0002037905
-
Asymptotic confidence intervals for indirect effects in structural equations models
-
Sobel, M.E. (1982), “Asymptotic confidence intervals for indirect effects in structural equations models”, Sociological Methodology, Vol. 13, pp. 290-312.
-
(1982)
Sociological Methodology
, vol.13
, pp. 290-312
-
-
Sobel, M.E.1
-
62
-
-
0033071035
-
Customer trust in the salesperson: an integrative review and meta-analysis of the empirical literature
-
Swan, J.E., Bowers, M.R. and Richardson, L.D. (1999), “Customer trust in the salesperson: an integrative review and meta-analysis of the empirical literature”, Journal of Business Research, Vol. 44 No. 2, pp. 93-107.
-
(1999)
Journal of Business Research
, vol.44
, Issue.2
, pp. 93-107
-
-
Swan, J.E.1
Bowers, M.R.2
Richardson, L.D.3
-
63
-
-
0003531998
-
-
Free Press New York, NY
-
Williamson, O.E. (1985), The Economic Institutions of Capitalism. Firms, Markets, Relational Contracting, Free Press, New York, NY.
-
(1985)
The Economic Institutions of Capitalism. Firms, Markets, Relational Contracting
-
-
Williamson, O.E.1
-
64
-
-
33749825976
-
Trust and citizen involvement decisions – trust in citizens, trust in institutions, and propensity to trust
-
Yang, K. (2006), “Trust and citizen involvement decisions – trust in citizens, trust in institutions, and propensity to trust”, Administration & Society, Vol. 38 No. 5, pp. 573-595.
-
(2006)
Administration & Society
, vol.38
, Issue.5
, pp. 573-595
-
-
Yang, K.1
-
65
-
-
85009643099
-
Measurement of trust in salesperson-customer relationships in direct selling
-
Young, L.C. and Albaum, G. (2003), “Measurement of trust in salesperson-customer relationships in direct selling”, Journal of Personal Selling & Sales Management, Vol. 23 No. 3, pp. 253-269.
-
(2003)
Journal of Personal Selling & Sales Management
, vol.23
, Issue.3
, pp. 253-269
-
-
Young, L.C.1
Albaum, G.2
|