메뉴 건너뛰기




Volumn 11, Issue SPL.ISS., 2013, Pages 39-53

Establishing trust in social commerce through social word of mouth

Author keywords

PLS; Social commerce; Social media; Social word of mouth; Trust; Web 2.0

Indexed keywords


EID: 84885083546     PISSN: 20088302     EISSN: 20088310     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (20)

References (61)
  • 1
    • 84555219865 scopus 로고    scopus 로고
    • Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts
    • Amblee, N. & Bui, T. (2011). Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts. International Journal of Electronic Commerce, 16(2), 91-114.
    • (2011) International Journal of Electronic Commerce , vol.16 , Issue.2 , pp. 91-114
    • Amblee, N.1    Bui, T.2
  • 2
    • 0141816228 scopus 로고    scopus 로고
    • Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior
    • Ba, S. & Pavlou, P. A. (2002). Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior. MIS Quarterly, 26(3), 243-268.
    • (2002) MIS Quarterly , vol.26 , Issue.3 , pp. 243-268
    • Ba, S.1    Pavlou, P.A.2
  • 3
    • 0035546372 scopus 로고    scopus 로고
    • An empirical analysis of the antecedents of electronic commerce service continuance
    • doi: 10.1016/s0167-9236(01)00111-7
    • Bhattacherjee, A. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems, 32(2), 201-214. doi: 10.1016/s0167-9236(01)00111-7
    • (2001) Decision Support Systems , vol.32 , Issue.2 , pp. 201-214
    • Bhattacherjee, A.1
  • 4
    • 81255163027 scopus 로고    scopus 로고
    • Moderated Online Communities and Quality of User-Generated Content
    • Chen, J., Xu, H. & Whinston, A.B. (2011). Moderated Online Communities and Quality of User-Generated Content. Journal of Management Information Systems, 28(2), 237-268.
    • (2011) Journal of Management Information Systems , vol.28 , Issue.2 , pp. 237-268
    • Chen, J.1    Xu, H.2    Whinston, A.B.3
  • 5
    • 84868662152 scopus 로고    scopus 로고
    • The impact of electronic word-of-mouth communication: A literature analysis and integrative model
    • Cheung, C.M.K. & Thadani, D.R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461-470. doi: http://dx.doi.org/10.1016/j.dss.2012.06.008
    • (2012) Decision Support Systems , vol.54 , Issue.1 , pp. 461-470
    • Cheung, C.M.K.1    Thadani, D.R.2
  • 6
    • 0002042337 scopus 로고    scopus 로고
    • Issues and Opinion on Structural Equation Modeling, Editorial
    • Chin, W. (1998). Issues and Opinion on Structural Equation Modeling, Editorial, MIS Quarterly, pp. 1-1. Retrieved from http://search.ebscohost.com/login.aspx? direct=true&db=buh&AN=345479&site=ehost-live
    • (1998) MIS Quarterly , pp. 1-1
    • Chin, W.1
  • 7
    • 0031314601 scopus 로고    scopus 로고
    • Advancing the theory of adaptive structuration: The development of a scale to measure faithfulness of appropriation
    • Chin, W., Gopal, A. & Salisbury, W. (1997). Advancing the theory of adaptive structuration: The development of a scale to measure faithfulness of appropriation. Information Systems Research, 8(4), 342-367.
    • (1997) Information Systems Research , vol.8 , Issue.4 , pp. 342-367
    • Chin, W.1    Gopal, A.2    Salisbury, W.3
  • 8
    • 51449096510 scopus 로고    scopus 로고
    • Creating and Undermining Social Support in Communal Relationships: The Role of Compassionate and Self-Image Goals
    • Crocker, J. & Canevello, A. (2008). Creating and Undermining Social Support in Communal Relationships: The Role of Compassionate and Self-Image Goals. Journal of Personality & Social Psychology, 95(3), 555-575.
    • (2008) Journal of Personality & Social Psychology , vol.95 , Issue.3 , pp. 555-575
    • Crocker, J.1    Canevello, A.2
  • 10
    • 4544314332 scopus 로고    scopus 로고
    • The risk-based view of trust: A conceptual framework
    • Das, T.K, & Teng, B. (2004). The risk-based view of trust: A conceptual framework. journal of Business and Psychology, 19(1), 85-116.
    • (2004) journal of Business and Psychology , vol.19 , Issue.1 , pp. 85-116
    • Das, T.K.1    Teng, B.2
  • 11
    • 34547301427 scopus 로고    scopus 로고
    • The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement
    • doi: 10.2753/jec1086-4415110405
    • Do-Hyung, P., Jumin, L. & Ingoo, H. (2007). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce, 11(4), 125-148. doi: 10.2753/jec1086-4415110405
    • (2007) International Journal of Electronic Commerce , vol.11 , Issue.4
    • Do-Hyung, P.1    Jumin, L.2    Ingoo, H.3
  • 13
    • 33645467640 scopus 로고    scopus 로고
    • Community based innovation: How to integrate members of virtual communities into new product development
    • doi: 10.1007/s10660-006-5988-7
    • Füller, J., Bartl, M., Ernst, H. & Mühlbacher, H. (2006). Community based innovation: How to integrate members of virtual communities into new product development. Electronic Commerce Research, 6(1), 57-73. doi: 10.1007/s10660-006-5988-7
    • (2006) Electronic Commerce Research , vol.6 , Issue.1 , pp. 57-73
    • Füller, J.1    Bartl, M.2    Ernst, H.3    Mühlbacher, H.4
  • 14
    • 34248175184 scopus 로고    scopus 로고
    • Virtual product experience and customer participation-A chance for customer-centred, really new products
    • Füller, J. & Matzler, K. (2007). Virtual product experience and customer participation-A chance for customer-centred, really new products. Technovation, 27(6-7), 378-387. doi: http://dx.doi.org/10.1016/j.technovation.2006.09.005
    • (2007) Technovation , vol.27 , Issue.6-7 , pp. 378-387
    • Füller, J.1    Matzler, K.2
  • 15
    • 0034413987 scopus 로고    scopus 로고
    • E-commerce: the role of familiarity and trust
    • Gefen, D. (2000). E-commerce: the role of familiarity and trust. Omega, 28(6), 725-737. doi: http://dx.doi.org/10.1016/S0305-0483(00)00021-9
    • (2000) Omega , vol.28 , Issue.6 , pp. 725-737
    • Gefen, D.1
  • 16
    • 1142268386 scopus 로고    scopus 로고
    • Reflections on the dimensions of trust and trustworthiness among online consumers
    • Gefen, D. (2002). Reflections on the dimensions of trust and trustworthiness among online consumers. Database for Advances in Information Systems, 33(3), 38-53.
    • (2002) Database for Advances in Information Systems , vol.33 , Issue.3 , pp. 38-53
    • Gefen, D.1
  • 17
    • 0344096683 scopus 로고    scopus 로고
    • Trust and Tam in Online Shopping: an Integrated Model
    • Gefen, D., Karahanna, E. & Straub, D. W. (2003). Trust and Tam in Online Shopping: an Integrated Model. MIS Quarterly, 27(1), 51-90.
    • (2003) MIS Quarterly , vol.27 , Issue.1 , pp. 51-90
    • Gefen, D.1    Karahanna, E.2    Straub, D.W.3
  • 18
    • 80052090856 scopus 로고    scopus 로고
    • An Update and Extension to SEM Guidelines for Administrative and Social Science Research
    • Gefen, D., Rigdon, E., Straub, D. (2011). An Update and Extension to SEM Guidelines for Administrative and Social Science Research. MIS Quarterly, 35(2), iii-A7.
    • (2011) MIS Quarterly , vol.35 , Issue.2
    • Gefen, D.1    Rigdon, E.2    Straub, D.3
  • 19
    • 0001178033 scopus 로고    scopus 로고
    • The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption
    • Gefen, D. & Straub, D. (2000). The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption. Journal of the Association for Information Systems, 1.
    • (2000) Journal of the Association for Information Systems , pp. 1
    • Gefen, D.1    Straub, D.2
  • 20
    • 84877076310 scopus 로고    scopus 로고
    • An Integrated Model for E-commerce Adoption at the Customer Level with the Impact of Social Commerce
    • Special-Issue 2012 ECDC
    • Hajli, M. (2012a). An Integrated Model for E-commerce Adoption at the Customer Level with the Impact of Social Commerce. International Journal of Information Science and Management, 16(Special-Issue 2012 ECDC), 77-97.
    • (2012) International Journal of Information Science and Management , vol.16 , pp. 77-97
    • Hajli, M.1
  • 21
    • 84877914959 scopus 로고    scopus 로고
    • Paper presented at the AMCIS 2012 Proceedings. Paper 9., Seattle.
    • Hajli, M. (2012b). Social Commerce: The Role of Trust. Paper presented at the AMCIS 2012 Proceedings. Paper 9., Seattle.
    • (2012) Social Commerce: The Role of Trust
    • Hajli, M.1
  • 23
    • 84881629209 scopus 로고    scopus 로고
    • A Study of the Impact of Social Media on Consumers
    • In press
    • Hajli, M. (2013b). A Study of the Impact of Social Media on Consumers. International Journal of Market Research, In press.
    • (2013) International Journal of Market Research
    • Hajli, M.1
  • 24
    • 84255175418 scopus 로고    scopus 로고
    • Consumer activity in social media: Managerial approaches to consumers' social media behavior
    • doi: 10.1002/cb.376
    • Heinonen, K. (2011). Consumer activity in social media: Managerial approaches to consumers' social media behavior. Journal of Consumer Behaviour, 10(6), 356-364. doi: 10.1002/cb.376
    • (2011) Journal of Consumer Behaviour , vol.10 , Issue.6 , pp. 356-364
    • Heinonen, K.1
  • 26
    • 79959560380 scopus 로고    scopus 로고
    • Making your online voice loud: the critical role of WOM information
    • doi: 10.1108/03090561111137714
    • Huang, M., Cai, F., Tsang, A.S. L. & Zhou, N. (2011). Making your online voice loud: the critical role of WOM information. European Journal of Marketing, 45(7/8), 1277-1297. doi: 10.1108/03090561111137714
    • (2011) European Journal of Marketing , vol.45 , Issue.7-8 , pp. 1277-1297
    • Huang, M.1    Cai, F.2    Tsang, A.S.L.3    Zhou, N.4
  • 27
    • 84883135859 scopus 로고    scopus 로고
    • From e-commerce to social commerce: A close look at design features
    • Huang, Z. & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications(0). doi: http://dx.doi.org/10.1016/j.elerap.2012.12.003
    • (2013) Electronic Commerce Research and Applications(0)
    • Huang, Z.1    Benyoucef, M.2
  • 28
    • 70249106456 scopus 로고    scopus 로고
    • The Role of Mutual Trust in Building Members' Loyalty to a C2C Platform Provider
    • doi: 10.2753/JEC1086-4415140105
    • Jin, C., Cheng, Z. & Yunjie, X. (2009). The Role of Mutual Trust in Building Members' Loyalty to a C2C Platform Provider. International Journal of Electronic Commerce, 14(1), 147-171. doi: 10.2753/JEC1086-4415140105
    • (2009) International Journal of Electronic Commerce , vol.14 , Issue.1 , pp. 147-171
    • Jin, C.1    Cheng, Z.2    Yunjie, X.3
  • 29
    • 33645467640 scopus 로고    scopus 로고
    • Community based innovation: How to integrate members of virtual communities into new product development
    • Johann, F., Bartl, M., Ernst, H., & Hans, M. (2006). Community based innovation: How to integrate members of virtual communities into new product development. Electronic Commerce Research, 6(1), 57-73.
    • (2006) Electronic Commerce Research , vol.6 , Issue.1 , pp. 57-73
    • Johann, F.1    Bartl, M.2    Ernst, H.3    Hans, M.4
  • 30
    • 40249119103 scopus 로고    scopus 로고
    • Trust in consumer-to-consumer electronic commerce
    • Jones, K. & Leonard, N. K. (2008). Trust in consumer-to-consumer electronic commerce. Information & Management, 45(2), 88-95. doi: http://dx.doi.org/10.1016/j.im.2007.12.002
    • (2008) Information & Management , vol.45 , Issue.2 , pp. 88-95
    • Jones, K.1    Leonard, N.K.2
  • 31
    • 71149088987 scopus 로고    scopus 로고
    • Users of the world, unite! The challenges and opportunities of Social Media
    • doi: 10.1016/j.bushor.2009.09.003
    • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. doi: 10.1016/j.bushor.2009.09.003
    • (2010) Business Horizons , vol.53 , Issue.1 , pp. 59-68
    • Kaplan, A.M.1    Haenlein, M.2
  • 32
    • 70449729790 scopus 로고    scopus 로고
    • Building strong brands in a modern marketing communications environment
    • doi: 10.1080/13527260902757530.
    • Keller, K. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(2-3), 139-155. doi: 10.1080/13527260902757530.
    • (2009) Journal of Marketing Communications , vol.15 , Issue.2-3 , pp. 139-155
    • Keller, K.1
  • 33
    • 13944261653 scopus 로고    scopus 로고
    • A multidimensional trust formation model in B-to-C e-commerce: a conceptual framework and content analyses of academia/practitioner perspectives
    • Kim, D. J., Song, Y. I., Braynov, S. B., & Rao, H. R. (2005). A multidimensional trust formation model in B-to-C e-commerce: a conceptual framework and content analyses of academia/practitioner perspectives. Decision Support Systems, 40(2), 143-165. doi: http://dx.doi.org/10.1016/j.dss.2004.01.006
    • (2005) Decision Support Systems , vol.40 , Issue.2 , pp. 143-165
    • Kim, D.J.1    Song, Y.I.2    Braynov, S.B.3    Rao, H.R.4
  • 34
    • 84871365586 scopus 로고    scopus 로고
    • Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance
    • Kim, S. & Park, H. (2013). Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance. International Journal of Information Management, 33(2), 318-332. doi: http://dx.doi.org/10.1016/j.ijinfomgt.2012.11.006
    • (2013) International Journal of Information Management , vol.33 , Issue.2 , pp. 318-332
    • Kim, S.1    Park, H.2
  • 35
    • 56349102161 scopus 로고    scopus 로고
    • Brand trust as a second-order factor: An alternative measurement model
    • Li, F., Zhou, N., Kashyap, R. & Yang, Z. (2008). Brand trust as a second-order factor: An alternative measurement model. International Journal of Market Research, 50(6), 817.
    • (2008) International Journal of Market Research , vol.50 , Issue.6 , pp. 817
    • Li, F.1    Zhou, N.2    Kashyap, R.3    Yang, Z.4
  • 36
    • 84555219856 scopus 로고    scopus 로고
    • What Drives Social Commerce: The Role of Social Support and Relationship Quality
    • Liang, T., Ho, Y., Li, Y., & Turban, E. (2011). What Drives Social Commerce: The Role of Social Support and Relationship Quality. International Journal of Electronic Commerce, 16(2), 69-90.
    • (2011) International Journal of Electronic Commerce , vol.16 , Issue.2 , pp. 69-90
    • Liang, T.1    Ho, Y.2    Li, Y.3    Turban, E.4
  • 37
    • 84555203771 scopus 로고    scopus 로고
    • Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce
    • Liang, T, & Turban, E. (2011). Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce. International Journal of Electronic Commerce, 16(2), 5-14.
    • (2011) International Journal of Electronic Commerce , vol.16 , Issue.2 , pp. 5-14
    • Liang, T.1    Turban, E.2
  • 38
    • 77953687988 scopus 로고    scopus 로고
    • From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention
    • doi: 10.1016/j.elerap.2009.07.003
    • Lu, Y., Zhao, L. & Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention. Electronic Commerce Research & Applications, 9(4), 346-360. doi: 10.1016/j.elerap.2009.07.003
    • (2010) Electronic Commerce Research & Applications , vol.9 , Issue.4 , pp. 346-360
    • Lu, Y.1    Zhao, L.2    Wang, B.3
  • 39
    • 84864431701 scopus 로고    scopus 로고
    • Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment
    • Marshall, G.W., Moncrief, W.C., Rudd, J.M., & Lee, N. (2012). Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment. Journal of Personal Selling and Sales Management, 32(3), 349-363.
    • (2012) Journal of Personal Selling and Sales Management , vol.32 , Issue.3 , pp. 349-363
    • Marshall, G.W.1    Moncrief, W.C.2    Rudd, J.M.3    Lee, N.4
  • 41
    • 24144482419 scopus 로고    scopus 로고
    • Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice
    • McLure, W. & Faraj, S. (2005). Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice. MIS Quarterly, 29(1), 35-57.
    • (2005) MIS Quarterly , vol.29 , Issue.1 , pp. 35-57
    • McLure, W.1    Faraj, S.2
  • 43
    • 84870577853 scopus 로고    scopus 로고
    • The impact of customer participation on NPD performance: the mediating role of inter-organisation relationship
    • Ming-Ji, J. & Chin-Hua, H. (2013). The impact of customer participation on NPD performance: the mediating role of inter-organisation relationship. The Journal of Business & Industrial Marketing, 28(1), 3-15.
    • (2013) The Journal of Business & Industrial Marketing , vol.28 , Issue.1 , pp. 3-15
    • Ming-Ji, J.1    Chin-Hua, H.2
  • 44
    • 84868492766 scopus 로고    scopus 로고
    • An enhanced e-commerce trust model for community based centralized systems
    • Morid, M.A., & Shajari, M. (2012). An enhanced e-commerce trust model for community based centralized systems. Electronic Commerce Research, 1-19.
    • (2012) Electronic Commerce Research , pp. 1-19
    • Morid, M.A.1    Shajari, M.2
  • 45
    • 25144514053 scopus 로고    scopus 로고
    • Social Trust and E-Commerce: Experimental Evidence for the Effects of Social Trust on Individuals' Economic Behavior
    • doi: 10.1093/poq/nfi029
    • Mutz, D. C. (2005). Social Trust and E-Commerce: Experimental Evidence for the Effects of Social Trust on Individuals' Economic Behavior. Public Opinion Quarterly, 69(3), 393-416. doi: 10.1093/poq/nfi029
    • (2005) Public Opinion Quarterly , vol.69 , Issue.3 , pp. 393-416
    • Mutz, D.C.1
  • 46
    • 0036637960 scopus 로고    scopus 로고
    • Designing Virtual Customer Environments for New Product Development: Toward a Theory
    • doi: 10.2307/4134386
    • Nambisan, S. (2002). Designing Virtual Customer Environments for New Product Development: Toward a Theory. The Academy of Management Review, 27(3), 392-413. doi: 10.2307/4134386
    • (2002) The Academy of Management Review , vol.27 , Issue.3 , pp. 392-413
    • Nambisan, S.1
  • 47
    • 84869144725 scopus 로고    scopus 로고
    • Beyond the ?Like? Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
    • doi: 10.1509/jm.11.0105
    • Naylor, R., Lamberton, C. & West, P.M. (2012). Beyond the ?Like? Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings. Journal of Marketing, 76(6), 105-120. doi: 10.1509/jm.11.0105
    • (2012) Journal of Marketing , vol.76 , Issue.6 , pp. 105-120
    • Naylor, R.1    Lamberton, C.2    West, P.M.3
  • 49
    • 79955014009 scopus 로고    scopus 로고
    • How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information
    • Pan, L. & Chiou, J. (2011). How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information. Journal of Interactive Marketing, 25(2), 67-74. doi: http://dx.doi.org/10.1016/j.intmar.2011.01.002
    • (2011) Journal of Interactive Marketing , vol.25 , Issue.2 , pp. 67-74
    • Pan, L.1    Chiou, J.2
  • 50
    • 67649951505 scopus 로고    scopus 로고
    • Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model
    • Pavlou, P.A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
    • (2003) International Journal of Electronic Commerce , vol.7 , Issue.3 , pp. 101-134
    • Pavlou, P.A.1
  • 51
    • 80053541551 scopus 로고    scopus 로고
    • Understanding value co-creation in a co-consuming brand community
    • doi: 10.1177/1470593111408178
    • Pongsakornrungsilp, S. & Schroeder, J. E. (2011). Understanding value co-creation in a co-consuming brand community. Marketing Theory, 11(3), 303-324. doi: 10.1177/1470593111408178
    • (2011) Marketing Theory , vol.11 , Issue.3 , pp. 303-324
    • Pongsakornrungsilp, S.1    Schroeder, J.E.2
  • 52
    • 84891077020 scopus 로고    scopus 로고
    • SmartPLS (Release 2.0 M3) University of Hamburg, Hamburg: Germany
    • Ringle, C.M., Wende, S., & Will, A. (2005). SmartPLS (Release 2.0 M3) http://www. smartpls. de. University of Hamburg, Hamburg: Germany.
    • (2005)
    • Ringle, C.M.1    Wende, S.2    Will, A.3
  • 53
    • 84859837002 scopus 로고    scopus 로고
    • Editor's comments: a critical look at the use of PLS-SEM in MIS quarterly
    • Ringle, C.M., Sarstedt, M. & Straub, Detmar. W. (2012). Editor's comments: a critical look at the use of PLS-SEM in MIS quarterly. MIS Q., 36(1), iii-xiv.
    • (2012) MIS Q. , vol.36 , Issue.1 , pp. 3-14
    • Ringle, C.M.1    Sarstedt, M.2    Straub, D.W.3
  • 55
    • 77955428343 scopus 로고    scopus 로고
    • The effects of trust, security and privacy in social networking: A security- based approach to understand the pattern of adoption
    • doi: 10.1016/j.intcom.2010.05.001
    • Shin, D. (2010). The effects of trust, security and privacy in social networking: A security- based approach to understand the pattern of adoption. Interacting with Computers, 22(5), 428-438. doi: 10.1016/j.intcom.2010.05.001
    • (2010) Interacting with Computers , vol.22 , Issue.5 , pp. 428-438
    • Shin, D.1
  • 56
    • 77951191163 scopus 로고    scopus 로고
    • Deriving Value from Social Commerce Networks
    • doi: 10.1509/jmkr.47.2.215
    • Stephen, A.T. & Toubia, O. (2010). Deriving Value from Social Commerce Networks. Journal of Marketing Research (JMR), 47(2), 215-228. doi: 10.1509/jmkr.47.2.215
    • (2010) Journal of Marketing Research (JMR) , vol.47 , Issue.2
    • Stephen, A.T.1    Toubia, O.2
  • 57
    • 33646070928 scopus 로고    scopus 로고
    • Linking innovative product development with customer knowledge: a data-mining approach
    • Su, C., Chen, Y. & Sha, D. Y. (2006). Linking innovative product development with customer knowledge: a data-mining approach. Technovation, 26(7), 784-795. doi: http://dx.doi.org/10.1016/j.technovation.2005.05.005
    • (2006) Technovation , vol.26 , Issue.7 , pp. 784-795
    • Su, C.1    Chen, Y.2    Sha, D.Y.3
  • 58
    • 84865596687 scopus 로고    scopus 로고
    • Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
    • doi: 10.1016/j.intmar.2011.11.004
    • Wang, X., Yu, C., & Wei, Y. (2012). Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. Journal of Interactive Marketing, 26(4), 198-208. doi: 10.1016/j.intmar.2011.11.004
    • (2012) Journal of Interactive Marketing , vol.26 , Issue.4 , pp. 198-208
    • Wang, X.1    Yu, C.2    Wei, Y.3
  • 59
    • 0001822595 scopus 로고    scopus 로고
    • An Empirical Investigation of the Factors Affecting Data Warehousing Success
    • Wixom, B.H., & Watson, H.J. (2001). An Empirical Investigation of the Factors Affecting Data Warehousing Success. MIS Quarterly, 25(1), 17-41.
    • (2001) MIS Quarterly , vol.25 , Issue.1 , pp. 17-41
    • Wixom, B.H.1    Watson, H.J.2
  • 60
    • 33845770414 scopus 로고    scopus 로고
    • Initial trust and online buyer behaviour
    • doi: 10.1108/02635570710719034
    • Yu-Hui, C. & Barnes, S. (2007). Initial trust and online buyer behaviour. Industrial Management & Data Systems, 107(1), 21-36. doi: 10.1108/02635570710719034
    • (2007) Industrial Management & Data Systems , vol.107 , Issue.1 , pp. 21-36
    • Yu-Hui, C.1    Barnes, S.2
  • 61
    • 84860536535 scopus 로고    scopus 로고
    • An emprical study of knowledge transfer in working relationships with suppliers in new product development
    • doi: doi:10.1142/S1363919612003782
    • Zhao, Y. & Lavin, M. (2012). An emprical study of knowledge transfer in working relationships with suppliers in new product development. International Journal of Innovation Management, 16(02), 1250013. doi: doi:10.1142/S1363919612003782
    • (2012) International Journal of Innovation Management , vol.16 , Issue.2 , pp. 1250013
    • Zhao, Y.1    Lavin, M.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.