The impact of customer participation on NPD performance: The mediating role of inter-organisation relationship

Journal of Business and Industrial Marketing

Volumn 28, Issue 1, 2013, Pages 3-15

  Lin, Ming Ji James ^a   Huang, Chin Hua ^a  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Business to business marketing; Co operation; Customer relationship management; Effectiveness; Efficiency; Networks; New product development; Product innovation

Indexed keywords

EID: 84870577853     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621311285679     Document Type: Article

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