Virtual product experience and customer participation-A chance for customer-centred, really new products

Technovation

Volumn 27, Issue 6-7, 2007, Pages 378-387

  Füller, Johann ^a   Matzler, Kurt ^b  

^a UNIVERSITY OF INNSBRUCK   (Austria)

^b JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

Author keywords

KANO model; Latent needs; New product development; Virtual customer integration; Virtual products

Indexed keywords

INNOVATION; INTERACTIVE COMPUTER SYSTEMS; INTERNET; MATHEMATICAL MODELS; PRODUCT DEVELOPMENT;

KANO MODEL; LATENT NEEDS; VIRTUAL INTERACTION TOOLS; VIRTUAL PRODUCTS;

VIRTUAL REALITY;

EID: 34248175184     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2006.09.005     Document Type: Article

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