Store brands: From back to the future

Review of Marketing Research

Volumn 3, Issue , 2007, Pages 132-151

  Sayman, Serdar ^a   Raju, Jagmohan S ^b  

^a KOÇ UNIVERSITY   (Turkey)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84884485996     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2007)0000003009     Document Type: Article

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