Effects of the private-label invasion in food industries

American Journal of Agricultural Economics

Volumn 84, Issue 4, 2002, Pages 961-973

  Ward, Michael B ^a   Shimshack, Jay P ^a   Perloff, Jeffrey M ^a   Harris, J Michael ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b TUFTS UNIVERSITY   (United States)

^c U S DEPARTMENT OF AGRICULTURE   (United States)

Author keywords

Differentiation; Entry; Price; Private label; Promotional activity; Supermarket

Indexed keywords

FOOD INDUSTRY; INDUSTRIAL PERFORMANCE; RETAILING;

EID: 0036865887     PISSN: 00029092     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-8276.00360     Document Type: Article

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