An analysis of user-generated content for hotel experiences

Journal of Hospitality and Tourism Technology

Volumn 4, Issue 3, 2013, Pages 263-280

  Barreda, Albert ^a   Bilgihan, Anil ^b  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

Brand image; Brand positioning; Referrals; Reviews; Travel comments; Word of mouth

Indexed keywords

EID: 84883698400     PISSN: 17579880     EISSN: 17579899     Source Type: Journal    
DOI: 10.1108/JHTT-01-2013-0001     Document Type: Article

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