An analysis of consumer power on the Internet

Technovation

Volumn 27, Issue 1-2, 2007, Pages 47-56

  Umit Kucuk, S ^a   Krishnamurthy, Sandeep ^b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b UNIVERSITY OF WASHINGTON BOTHELL   (United States)

Author keywords

Consumer power; Consumerism; E commerce; On line shopping; Search engine marketing

Indexed keywords

DECISION MAKING; INDUSTRIAL RELATIONS; INTERNET; MARKETING; ONLINE SYSTEMS;

CONSUMER POWER; CONSUMERISM; ON-LINE SHOPPING; SEARCH ENGINE MARKETING;

ELECTRONIC COMMERCE;

EID: 33845290602     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2006.05.002     Document Type: Article

References (28)

1. Ailawadi L.K., Borin N., and Farris P.W. Market power and performance: a cross-industry analysis of manufacturers and retailers. Journal of Retailing 71 3 (1995) 211-248
2. Betancourt R.R., and Gautschi D.A. Distribution services and economic power in a channel. Journal of Retailing 74 1 (1998) 37-60
3. Blattberg R.C., and Glazer R. Marketing in the information revolution. In: Blattberg R.C., Glazer R., and Little J.D.C. (Eds). The Marketing Information Revolution (1994), Harvard Business School Press, Boston 9-29
4. Bradner S. Toysmart, privacy dumb. Network World 17 30 (2000) 34
5. Cavoukian A., and Hamilton T.J. The Privacy Payoff: How Successful Businesses Build Customer Trust (2002), McGraw-Hill Ryerson Limited, Toronto
6. Dawar N. What are brands good for?. Sloan Management Review 46 1 (2004) 31-37
7. Day S.G., and Aaker D.A. A guide to consumerism. Journal of Marketing 34 3 (1970) 12-19
8. El-Ansary A., and Stern W.L. Power measurement in the distribution channel. Journal of Marketing Research 9 (1972) 47-52
9. Ettenberg E. The Next Economy: Will You Know Where Your Customers Are? (2002), McGraw-Hill, New York
10. Feick F.L., and Price L.L. The market maven: a diffuser of marketplace information. Journal of Marketing 51 (1987) 83-97
11. Gaski F.J., and Nevin J.R. The differential effects of exercised and unexercised power sources in a marketing channel. Journal of Marketing Research 22 (1985) 130-142
12. Gigerenzer G. Adaptive Thinking: Rationality in the Real World-Evolution and Cognition Series (2000), Oxford University Press, Oxford
13. Gladwell M. Blink: The Power of Thinking Without Thinking (2005), Time Warner Book Group, New York
14. Henshall S. The consumer manifesto: empowering communities of consumers through the internet. FirstMonday 5 5 (2000)
15. Hoffman, L.D., Novak, P.T., 2000. How to acquire customers on the web. Harvard Business Review May-June, 179-186.
16. Hoffman L.D., Novak P.T., and Venkatesh A. Has the internet become indispensable?. Communications of the ACM 47 7 (2004) 37-42
17. Huffman C., and Kahn B.E. Variety for sale: mass customization or mass confusion. Journal of Retailing 74 4 (1998) 491-513
18. Kauffman J.R., and Wang B. Bid together, buy together: on the efficacy of group-buying business models in internet-based selling. In: Lowry P.B., Cherrington J.O., and Watson R.R. (Eds). The E-Business Handbook (2002), CRC Press LLC, Boca Raton, FL 99-137
19. Kirchofer, T., 2000. Web info not for sale-for now. Boston Herald July 27, 028.
20. Krishnamurthy S. Person-to-person marketing: the emergence of the new consumer web. Quarterly Journal of Electronic Commerce 2 2 (2001) 123-138
21. Krishnamurthy, S., 2001b. A comprehensive analysis of permission marketing. Journal of Computer-Mediated Communication 6(2). Available at-http://jcmc.indiana.edu/vol6/issue2/krishnamurthy.html.
22. O'Rourke A.M. Shaping competition on the internet: who owns product and pricing information. Vanderbilt Law Review 53 6 (2000) 1965-2006
23. Pandya M.A., and Dholakia N. B2C failures: toward an innovation theory framework. Journal of Electronic Commerce in Organizations 3 2 (2005) 68-81
24. Ries A., and Ries L. The 11 Immutable Laws of Internet Branding (2000), Harper Business, New York
25. Stewart W.D., and Pavlou P. From consumer response to active consumer: measuring the effectiveness of interactive media. Journal of the Academy of Marketing Science 30 4 (2002) 379-396
26. Thompson C.J. Postmodern consumer goals made easy!!!!. In: Ratneshwar S., Mick D.G., and Huffman C. (Eds). The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires (2003), Routledge, London, New York 120-139
27. Urban L.G. The emerging era of customer advocacy. Sloan Management Review 45 2 (2004) 77-82
28. Wu T. Application-centered internet analysis. Virginia Law Review 85 (1999) 1163-1204