"Do We Believe in TripAdvisor?" Examining Credibility Perceptions and Online Travelers' Attitude toward Using User-Generated Content

Journal of Travel Research

Volumn 52, Issue 4, 2013, Pages 437-452

  Ayeh, Julian K ^a   Au, Norman ^a   Law, Rob ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

partial least squares; perceptual homophily; social media; source credibility; user generated websites

Indexed keywords

LEAST SQUARES METHOD; TRAVEL BEHAVIOR; WORLD WIDE WEB;

EID: 84878765334     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287512475217     Document Type: Article

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