Customer empowerment in tourism through consumer centric marketing (CCM)

Qualitative Market Research

Volumn 10, Issue 3, 2007, Pages 265-281

  Niininen, Outi ^a   Buhalis, Dimitrios ^b   March, Roger ^c  

^a LA TROBE UNIVERSITY   (Australia)

^b UNIVERSITY OF SURREY   (United Kingdom)

^c UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Communication technologies; Consumer marketing; Consumers; Empowerment; Tourism

Indexed keywords

EID: 34250312826     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750710754308     Document Type: Article

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