A content analysis for postpurchase evaluation using customer comment logbooks

Journal of Travel Research

Volumn 36, Issue 4, 1998, Pages 68-73

  Shea, Linda ^a   Roberts, Chris ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042132364     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/004728759803600409     Document Type: Review

References (5)

1. Easwar, Iyer (1993). "Anatomy of Green Advertising." Advances in Consumer Research, 20: 494-501.
2. Kassarjian, H. H. (1977). "Content Analysis in Consumer Research." Journal of Consumer Research, 4: 8-18.
3. Lewis, Robert C., Richard Chambers, and Harsha E. Chacko (1995). Marketing Leadership in Hospitality. 2d ed. New York: Van Nostrand Rienhold, pp. 34-41.
4. Zeithaml, Valarie A. (1981). "How Consumer Evaluation Processes Differ between Goods and Services." In Marketing of Services, edited by James Donnelly and William George. Chicago: American Marketing Association.
5. Zeithaml, Valarie A., A. Parasuraman, and Leonard L. Berry (1985). "Problems and Strategies in Services Marketing." Journal of Marketing, 49 (Spring): 33-46.