'It's not us, it's them!' - Rethinking value co-creation among multiple actors

Journal of Marketing Management

Volumn 29, Issue 9-10, 2013, Pages 1163-1181

  Fyrberg Yngfalk, Anna ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

co creation; interaction; resource integration; S D logic; value

Indexed keywords

EID: 84883655905     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.796318     Document Type: Article

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