Opportunism in co-production: Implications for value co-creation

Australasian Marketing Journal

Volumn 18, Issue 4, 2010, Pages 256-263

  Ertimur, Burçak ^a   Venkatesh, Alladi ^b  

^a FAIRLEIGH DICKINSON UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Co creation of value; Co production; Opportunistic consumer behavior; Service dominant (S D) logic; Value creation

Indexed keywords

EID: 77957796443     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2010.07.004     Document Type: Article

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