"That's not my job": Exploring the employee perspective in the development of brand ambassadors

International Journal of Hospitality Management

Volumn 35, Issue , 2013, Pages 348-359

  Xiong, Lina ^a   King, Ceridwyn ^a   Piehler, Rico ^b  

^a TEMPLE UNIVERSITY   (United States)

^b UNIVERSITY OF BREMEN   (Germany)

Author keywords

Brand commitment; Employee based brand equity; Employee brand understanding; Hospitality organizations; Internal brand management.

Indexed keywords

EID: 84883262801     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.07.009     Document Type: Article

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