Brand Management Paradigms

Journal of Marketing Management

Volumn 17, Issue 7-8, 2001, Pages 849-875

  Louro, Maria João ^a   Cunha, Paulo Vieira ^a  

^a NONE

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EID: 19944414681     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725701323366845     Document Type: Article

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