Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm

Journal of Services Marketing

Volumn 20, Issue 6, 2006, Pages 369-380

  King, Ceridwyn ^a   Grace, Debra G ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brand management; Customer relations; Organizational culture; Services

Indexed keywords

EID: 33749072927     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040610691266     Document Type: Article

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