Examining the antecedents of positive employee brand-related attitudes and behaviours

European Journal of Marketing

Volumn 46, Issue 3-4, 2012, Pages 469-488

  King, Ceridwyn ^a   Grace, Debra ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Behaviour; Brand management; Employee attitudes; Employees; Service industries

Indexed keywords

EID: 84858849342     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211202567     Document Type: Article

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